Current:Home > NewsIn a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash -BeyondProfit Compass
In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash
View
Date:2025-04-16 21:26:54
In the wake of the backlash over a sponsored Instagram video, trans influencer Dylan Mulvaney says she's been scared to leave her house for months — and Bud Light has never reached out to her to offer support or discuss what happened.
In a video posted Thursday to Instagram and TikTok, Mulvaney directly addressed what had happened for the first time.
"[W]hat transpired from that video was more bullying and transphobia than I could have ever imagined. And I should have made this video months ago, but I didn't," she said. "And I was scared."
Mulvaney said she waited for things to get better. "But surprise! They haven't really. And I was waiting for the brand to reach out to me, but they never did."
"For months now, I've been scared to leave my house. I have been ridiculed in public. I've been followed," she said, choking up. "I have felt a loneliness that I wouldn't wish on anyone. And I'm not telling you this because I want your pity. I am telling you this because if this is my experience from a very privileged perspective, know that it is much, much worse for other trans people."
Mulvaney has more than 10 million followers on TikTok and nearly 2 million on Instagram.
A few months ago, Bud Light sent Mulvaney a special can with her face on it. She posted a sponsored ad on Instagram, wearing a cocktail dress and enjoying a Bud Light as she discussed March Madness. A photo of her personalized can briefly appeared.
All hell broke loose. Conservative politicians including Florida Gov. Ron DeSantis criticized the company. People posted videos of themselves pouring out the beer, and Kid Rock posted one showing him shooting cases of Bud Light with a gun.
Bud Light, an Anheuser-Busch brand, had been America's best-selling beer for more than two decades. But following outcry from the right over Mulvaney's sponsored video, Bud Light has fallen to second place behind Modelo Especial. Bud Light sales volume dropped 29% in the four-week period ending in mid-June from a year earlier.
In April, Anheuser-Busch put out a vague message that offered no clear support of Mulvaney or the LGBTQ+ community. "We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer," CEO Brendan Whitworth said in the statement.
In a statement to NPR on Friday, an Anheuser-Busch spokesperson said the company remains "committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community. The privacy and safety of our employees and our partners is always our top priority."
Mulvaney suggests that the company's choices endanger the LGBTQ+ community.
"For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all. Because it gives customers permission to be as transphobic and hateful as they want," she said. "And the hate doesn't end with me. It has serious and grave consequences for the rest of our community." She closed by encouraging people to donate to the Transgender Law Center.
At the start of the video, Mulvaney sipped beer from a glass. "One thing I will not tolerate people saying about me is that I don't like beer," she said. "Because I love beer and I always have."
veryGood! (1)
Related
- Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
- Oasis adds new concerts to comeback tour due to 'phenomenal' demand
- Jason Kelce Thinks This Moment With Taylor Swift's Cats Will Be Hilarious
- Questions swirl around attempted jailbreak in Congo as families of victims demand accountability
- Selena Gomez engaged to Benny Blanco after 1 year together: 'Forever begins now'
- When do new episodes of 'Power Book II: Ghost' Season 4 come out? Release date, time, cast, where to watch
- That photo of people wearing ‘Nebraska Walz’s for Trump’ shirts? They’re distant cousins
- Grandmother charged with homicide, abuse of corpse in 3-year-old granddaughter’s death
- Selena Gomez's "Weird Uncles" Steve Martin and Martin Short React to Her Engagement
- Proof Christina Hall and Ex Ant Anstead Are on Better Terms After Custody Battle
Ranking
- 'Kraven the Hunter' spoilers! Let's dig into that twisty ending, supervillain reveal
- Rembrandt 'Portrait of a Girl' found in Maine attic sells for record $1.4 million
- Republican Liz Cheney endorses Kamala Harris
- Horoscopes Today, September 4, 2024
- Stamford Road collision sends motorcyclist flying; driver arrested
- USA TODAY's NFL Survivor Pool is back: What you need to know to win $5K cash
- 4 Las Vegas teens plead guilty in juvenile court in beating death of classmate: Reports
- What to Know About Rebecca Cheptegei, the Olympic Runner Set on Fire in a Gasoline Attack
Recommendation
See you latte: Starbucks plans to cut 30% of its menu
Worst team in MLB history? 120-loss record inevitable for Chicago White Sox
Team USA's Tatyana McFadden wins 21st career Paralympic medal
Adele Pulls Hilarious Revenge Prank on Tabloids By Creating Her Own Newspaper
Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
Alaska law saying only doctors can provide abortions is unconstitutional, judge rules
A list of mass killings in the United States this year
LL COOL J Reveals the Reason Behind His 10-Year Music Hiatus—And Why The Force Is Worth the Wait